Fast Five: Interview with Erin Norden, founder of The Clean Beauty Market


The Clean Beauty Market is a new green beauty store located at Mermaid Beach on the Gold Coast. 

I spoke with Erin Norden, the founder of the Clean Beauty Market to find out a little more about the store, her favourite products, and what the future holds for the Clean Beauty Market.

The Clean Beauty Market, an alternative to stores like Mecca or Sephora, is a beauty lover’s heaven with an eco-conscious heart. When did you first know you wanted to open a store?

I have been dreaming about opening the store for the last 3 years or so but made the decision about a year ago to make that dream into a reality. I had lost the thrill of beauty shopping at the big makeup stores and department stores, but missed the experience and was tired of buying healthier options only online and at my local health food shop. I still wanted fresh brands and glam and high performing products - I am a true beauty junkie haha. I think many people are starting to feel the same and want those cleaner options, but they don't know where to find them in a similar retail space and they still want to really enjoy their beauty shopping. 

Have you always been into organic beauty & an organic lifestyle? If not, what prompted the change?

Not always. When I started my freelance makeup career, I had my kit stocked with mainstream products because that was all I knew. Over time with the more I learnt in regards to ingredients and animal testing I made the necessary changes to my beauty products. I was seeing client's with skin and health issues and felt compelled to educate and use products that were safe. I see beauty in a holistic sense, so I definitely do try to eat organic and unprocessed food as much as I can. I am also a big advocate of gut health so I religiously include

The Beauty Chef products in my daily routine.

What is your favourite line or product that you carry at The Clean Beauty Market?

Oh, that's hard to pick a favourite! I have many! At the moment, I am loving and am blown away by the Clove + Hallow lip products. They are absolutely some of the best I have tried.

You’ve only just opened your first store. Is there a plan for world domination?

Haha, yes that would be great! We do plan on opening more stores in the future, we have had a really great response so far to our Nobby Beach, Gold Coast location and this is very reassuring to know that people are really starting to become quite savvy and interested in the beauty products they are using, as well as the fact that they are happy with the first range of lines we have chosen for our store.

And finally, what is your favourite part about owning a green beauty store?

I really love gently educating and inspiring our customers to make changes to their beauty products, seeing the results of these changes is even better. I won't lie, the product testing is pretty great too!

Thank you so much, Erin,  for sharing more about The Clean Beauty Market. You can explore their range or purchase here, or if you're local, make sure you pop in and say hi for me! You can also use code LIBERTYGREEN to save 10% off when you order before the 30th of November, 2017.